Have you ever been caught spellbound by an enthralling animation, post landing on a website page? In spite of the length or type of the animated content, animation itself possesses the power to grab our attention and keep everyone engaged. In today’s dynamic digital era, animation plays a key role in creating a lasting first impression for any and every business market. Starting with frolicsome graphics to quick videos, animation has the potency to attract consumer’s attention. 

What does the term ‘animation’ mean?

One of the fundamental key elements in the modern digital age is ANIMATION. In layman’s terms, animation is making the non-living images come to life with the help of some specific software.  Animation is a series of still images assembled together at fast-paced speed, creating an appearance of motion. As we all know animation is also connected with emotion.

Animation experienced a transformative journey-from very ordinary hand-drawn linear sketches to the complex 3D models of today. Therefore, it functions as an instrument attracting consumers across the web, as it is available on mediums such as – TV programs or movies, video games, advertisements or educational content. 

What an animated content does is, it breaks the complex emotions into comprehensive visuals. It has become a part of our daily lives in various other sectors like education institutes, film industry, marketing, etc. People having a knack towards story-telling or visual arts can find various career opportunities for their dream jobs in this creative field.

Why is animation important?

You must be wondering, what can be the significance of animation and how is it important in our lives? To know that, first you have to understand how it is connected to our being. Communication seems to be the most inherent connection for us, human beings. Communication helps us exchange new concepts and thoughts and develop understanding. But, what will happen when we fail to understand one another? It is then that Animators with their potential charisma translate various concepts, transforming them into illustrations inflicted on audiences across different cultures, environments and demographics. 

Communication thus, plays a key role in any organization. Animation also adds value in bettering the communication systems in companies. The potency of animation has paved the way to multiple possibilities in several other sectors. 

Let us take a look, how animation has successfully impacted different industries or sectors.

EDUCATION:

We all know that the human brain tends to recall visuals (images/video clips) as compared with documented information. Animation, if effectively exercised for educational purposes, can enhance the reception levels of the trainees, students and even teachers/mentors.

Students find it easier to apprehend and remember objects from video clips and images faster, as they are quite entertaining. This approach is being practiced by several education portals and institutions in explaining challenging and complex concepts to students by demonstrating dynamic presentations, graphics, and videos. Animation has become a precious asset in today’s contemporary classrooms. 

The approach of animation enables students to study the subject matter at their own speed and take required time to understand the challenging topics. This has led to remarkable changes in the academic aptitudes of the students.

ADVERTISEMENT:

Animation plays a pivotal role in the advertising industry. Animation offers benefits to this industry by making the visual percept of products look creative and more appealing. Advertisements act as the bridge, as it connects the organization and its consumers, by publishing its services and commodities in the real world. 

Advertisements that are animated attract audiences by conveying messages in a visually enthralling manner. These animated advertisements allure their customers in a way that they end up purchasing their products even if there is no necessity of the same at that time.

Besides TV and the internet, social media platforms play an influential role in boosting up the reach of advertisements. The rapidly expanding advantage of the internet has delivered a new platform wherein ‘animated advertisements‘ are utilized extensively, targeting the audiences of all ages. One of the advantages is Animation makes advertisements interesting, funny as well as inspiring, and it always captivates the imagination of the customer, at the end.

ENTERTAINMENT:

Animated graphics and video clips are used to entertain consumers of all ages with cartoons, animated movies and series, etc. Animation is also implemented to transform unexciting news into entertainment with interesting content. Entertainment industry is utilizing animation extensively for various purposes.

At times, important life lessons and moral standards are taught to children with the help of animated videos along with entertainment. Several animated movies and shows are produced for the minor and adult crowd, so that they can enjoy them as usual. Some of the reputed studios like Disney, Pixar and DreamWorks are mostly involved with creating animated movies featuring cartoons.

MARKETING:

If you are thinking about enhancing the brand value of your company, animation appears to be the best technology to build a strong marketing strategy. Animation turns out to be the best mode of transformation for organizations, as animation demonstrates thorough details of the product. Creative animation videos help organizations reach the highest range of customers. 

Any kind of animated presentation of a commodity is vigilant and would provide quick benefits. Businesses are using animation to creatively convey several stories of their brand, reverberating with their target consumers and driving progression in business.

MEDICAL:

Animation is designed for different kinds of audiences, animation in the medical or healthcare industry is used as an instructional tool for medical experts or their patients/clients. Animation has established a crucial place in healthcare, specifically in patient communication and medical schooling.

Animation enables the creation of special visual perceptions of anatomical structures, complex biological techniques and surgical procedures. Pursuing animation courses can open doors to a world where students are capable of contributing to medical progressions through potent noticeable narratives.

It is found that, according to the Journal of the American Medical Association (JAMA), animation enhances patient-understanding and coordination. This leads to an improved medical adherence and achievements.

ARCHITECTURE:

Animation plays a key role in presenting projects in the architectural industry. Now you may ask, how can animation hold such significance in the architectural industry? It is 3D animation that has potentially helped the market laws of the property firms and architectural industry. With the help of 3d animation architectural designs can be created instantly at an affordable price. This leads to the interpretation process of the building structures being simplified and comprehensible.

The proposed architectural designs of the respective projects therefore need to be elaborated to prospective clients in a more simplified version. As per the survey conducted by the National Association of Realtors, it is reported that properties that have been marketed with animation, observed a 40% rise in the inquiries. This experience helps the potential customers visualize areas and spaces in order to make informed choices.

Animation industry is an ever evolving industry that holds a significant impact!

GAMING INDUSTRY:

Animation is used more extensively in the gaming industry than any other sector. The gaming companies stand as a declaration to the dexterity of animation. How does animation come to the picture in the gaming sector?

The gaming industry as a whole is dependent on 3-dimensional animations. Every game consists of 3d characters, created by using animation. 3-dimensional animation is essentially required to create and design every game. 

As per client’s requirements, graphic designers perform several modelling practices such as lighting, texturing and rigging.  It is observed that the utility of online and video games, where animation is practiced thoroughly, is increasing on a day-to-day basis. 

Also, Animation simulations are exercised in spheres where functional training of an individual or group is hazardous or not under control. For example, military training practices or disciplining fighter pilots are appropriate instances. The simulations are utilized without investing on fuel and machinery and avoiding any kind of harmful consequences to any trainee. Several companies have been using simulation for predicting the effect of a range of multiple activities.

E-LEARNING BREAKTHROUGH:

Animation has been embraced with open arms, in the education sector as it has aided in enhancing learning experiences. In spite of the company training modules or any online courses, animation seems to have been enhancing the academic know-how by making the complex matter comprehensible and perceivably compelling.

This approach offers devices or equipment to create interactive and exciting e-studying content. From a Research by the University of California, it has been revealed that students who have been taught using animation tend to have retained 15% more knowledge than those who received training via traditional methods. 

PRODUCT DESIGN AND BRANDING:

Animation helps in ideating concepts and presenting prototypes. Animation enables the creation of powerful product samples that would allow designers to convey their perspective more efficiently. Due to this application, it is convenient for designers and stakeholders to facilitate collaboration amongst themselves.

Animation allows organizations to craft well-convincing narratives that would connect with their audiences emotionally, which in turn would promote their authenticity and brand loyalty.

CORPORATE COMMUNICATION AND BUSINESS:

Corporate communications involve conveying advanced data and information in an aesthetic manner. Dynamic visuals are created for corporate presentations, promotional materials and annual reports. This application complements the efficacy of communication in the corporate sector.

The business sector has also been extensively receiving fruits of animation. Businesses always tend to find ways to communicate their brand in a better way. Animation has opened new doors for the same. Animation businesses also help in getting brands established.

Today with the advancement of technology, besides media and entertainment or gaming, animations are exercised in a varied range of other sectors. Computer animation is a very specialized field wherein several different programs and applications have been integrated together to help achieve a desired result. 

Let’s take a look at a few of the other sectors that use animation, but share no connection with the media & entertainment industries.

Social media platforms have successfully bloomed on the visually appealing content and animations have turned out to be fundamental in the content matter. Individuals equipped with animations skill can efficiently design attractive animations for social platforms namely, Instagram, Twitter and YouTube. Starting from short explainer reels to engaging motion pictures, animators hugely contribute to the kaleidoscopic panorama of the contents shared on social media.

Forensic:

A branch of forensics in which animated replication of true incidents are constructed that would help investigators solve the respective cases is called Forensic Animation. This sector involves the utility of computer animations, still images and other audio-visual aids.

Virtual reality (VR) and augmented reality (AR):

The fields of Virtual Reality (VR) and Augmented Reality (AR) is indebted a lot in their appeal to animation. Animation courses provide students with the skills to create immersive experiences blurring the margin between the virtual and material worlds. Starting from the interactive training structures to intriguing gaming experiences, animation serves as the backbone of these transformative technological methods.

Improved customer engagement:

Animations have the potential to communicate complex information in a more engaging and visually attracting manner. This in turn leads to capturing the attention of the consumers and leaving a long-lasting impression on them. A study conducted by HubSpot reveals that incorporation of the animated video clips on landing pages can result in increased conversion rates by up to 80%.

Mechanical industry:

Animations aids in creating digital models of mechanical designs and products. By doing this, it can save organizations a huge amount of money by reducing the development expenses. Operating in a virtual reality might allow developers to wipe out multiple problems that would usually require extensive trial prototypes & experimentation.

Retail:

One of the most beneficial sectors using animation is the retail sector. Marketers extensively use animation in order to showcase their products to the consumers. The features and benefits of any product can be clearly incorporated by implementing 3D animation models and video clips. Application of animation has been observed to be highly evolving in the retail sector.

Animations are used to promptly display minute features and objects from different angles, specifically when it is challenging and complicated to photograph such properties. It is always beneficial in demonstrating distinctive features of the product by using 3D animations. 

Law:

In spite of us holding any degree in Law or understanding it, all of us are impacted by the Law. Communication and understanding are the only fundamentals that a court always relies on. Courtroom animators make use of animation to transform complicated case matters into video clips, so that they are easier to understand and eventually, analyze and evaluate. The courtroom animation involves displaying minute details of certain accidents or incidents to the panel.

Animation has reached to an extent that it has the potential to overcome language barriers. Animators with their tremendous talent along with the advanced technology are capable of reaching an audience in ways, which the modern videos found it difficult to accomplish. People who are hard of hearing with the help of animations video can both understand and communicate with the external world.

In conclusion, animations play a significant role in different sectors that have expanded much beyond media and entertainment. It has turned out to be a major force in shaping the way we perceive, communicate, examine and engage with the outer world. 

With the advancement of technology, the role of animation will tend to develop furthermore, thereby opening doors to more career prospects and modifying the perspectives we have towards this creative career choice!

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