2D to 3D Animated Character Amul Girl Transformed With Time

2D to 3D Animated Character Maac Kolkata

We have all seen and can remember the lovable mascot, the Amul girl. In our today’s blog discussion we will discuss about how the Amul girl transformed from 2D to 3D Animated character used for different advertisement medium been made for the new era advertisement.

The Managing Director of Gujarat Cooperative Milk Marketing Federation, the owner of Amul Mr. R S Sodhi has actually opened the door to the lovable girl with so many new additions to the mascot.

2D to 3D Animated Character Maac Kolkata

The Amul girl has actually taken a jump right out of her outdoor pedestal onto our television screens as well. It even went to shoot for an ad film that introduces viewers to a bunch of different ways of consuming and relishing Amul butter.

Earlier the mascot girl has appeared in Amul butter advertisement only as a sign off towards the end only.

Around a decade back, though, she did appear all through the brand’s advertisement but in a flat, two-dimensional animation, sketch-like form.

With  Toonz Animation has given the Amul girl a 3D animation effect form for the very first time ever for Amul.

2D to 3D Animated Character Maac Kolkata

In all the advertisement she looks like a regular, well-rounded cartoon character and has been profiled from several angles, not just the front.

Moreover, the 60-second version of this advertisement many a times has been placed in cinemas during 3D movies to promote the product; when viewed through special goggles, the ad will be a three-dimensional one. Was actually a fun to watch it.

2D to 3D Animated Character Maac Kolkata

“We have counterpoised our butter girl. Nowadays everything is in 3D — movies, games — so why not the Amul girl?” Mr. R S Sodhi says about the change addressing the media.

In fact, with time and in today world her popularity is being leveraged beyond billboards. “We are extending the butter girl to other things also,” Mr. R S Sodhi says.

2D to 3D Animated Character Maac Kolkata

The girl has started appearing on Amul’s boring milk packets and products also.

2D to 3D Animated Character Maac Kolkata

And besides reproducing the billboards as press advertisement in newspapers, Amul has also started airing them on television advertisement also in the quick 10-second films!

Here’s how: A scene of an actual road is integrated with a graphic billboard which is a replication of Amul’s actual billboard.

Given the nature of the content of these topical ads,  Amul produced these short films which has been aired on Hindi and English  different news channels.

With this Amul witnessed a total changed in Amul’s “media selection strategy” such that the mascot girl was exposed better way.

2D to 3D Animated Character Maac Kolkata

 Mascot Makeover

Created by Sylvester da Cunha in 1966 to rival Polson’s butter girl, the Amul Girl which was a 2D animation character was first used in outdoor advertisement which was debut on a few lampposts in Mumbai.

Public reaction to her was immediate and positive. People found her really cute — cute enough for the brand to make billboards her permanent home, one that she has inhabited for over 50 years.

Thus, at a time when there was no TV and every brand was going the print, cinema or radio way, Amul butter decided to embrace outdoor.

Then with modern technology, butter girl leap into 3D animated character?  This transformation made the mascot alive  and allows her to develop a different relationship with the younger audiences.

On billboards, the Amul girl is witty and spunky but in this ad film, she is almost a goody goody two-shoes.

In television it becomes sensorial advertising. Ever since it made the leap from black and white to colour, Amul butter, like many other food brands, started using it as a medium to lure consumers with appetising sights and sounds.

So, shots of food became dominant and the Amul girl gradually began appearing more towards the end of the films.

Gradually the role of the Amul girl started becoming different on each platform. On the outdoor medium, she acts as a social observer; the strategy is to comment on India. But the strategy for TV is: sell more butter. So, in a sense, her role on TV is more hard working.

Amul butter girl has found yet another media platform in digital (particularly Facebook and Twitter) for its topical outdoor creative.

Share This:

211 Comments on “2D to 3D Animated Character Amul Girl Transformed With Time”

  1. Nice post. I was checking constantly this blog and I am impressed!
    Extremely useful info specially the last part
    🙂 I care for such info a lot. I was seeking this particular information for a long time.
    Thank you and best of luck.

  2. that is the most renowned mascot ever in india which has been used over the years by amul .And that is the good transformation of amul girl for different media.

  3. Very nice post. I just stumbled upon your blog and wished to say that I have really enjoyed surfing around your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

  4. There are actually awesome modifications on the layout of your page, I certainly enjoy this. My website is dealing with certified income and now there are plenty of things to do, I’m currently a starter in web page design. Take good care!

  5. Appreciating the hard work you put into the site and in-depth facts you provide. It really is awesome to discover a blog occasionally which is just not the same obsolete rehashed information. Awesome read! We’ve bookmarked your site and I am including the RSS feeds to my automated forex trading robot blog.

  6. We totally like your blog and find a lot of the posts to be just what I am trying to find. Do you offer people to post articles for you? I would not mind composing a piece of text about environmental jobs network or possibly on a lot of the subjects you write about on this site. Great page!

  7. Hey I’m really happy I came across this website, I basically encountered you by mistake, while I was looking on Digg for free hd movies online. Anyways I’m here right now and would just enjoy to say kudos for a tremendous write-up and the all-round exciting website (I too like the theme), I don’t have the time to browse it completely at the moment though I have book-marked it and moreover included the RSS feed, so whenever I have sufficient time I will be back to look over a lot more. Make sure you do keep up the fantastic work.

  8. Al Hadi AC Refrigration and Repairing is committed to giving your ACs a new lease of life. We have a team of experienced professionals which has serviced more than a 1000 units, much to the satisfaction of our clients. The effort at Al Hadi has always been to service a call in the shortest span of time and to close it with a happy client. The referrals we get is a testimony to our work. Try our services today!

  9. You’re completely correct, I’d like to find out more info on this topic! I’m as well captivated by commercial real estate because I believe it really is quite trendy at the moment. Keep this up!

  10. You are absolutely correct, I would really enjoy to know more information on the issue! I am as well captivated by breathing exercises because I feel it’s very cool in these days. Keep doing this!

  11. I was just searching for this information for a while. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what is the lack of Google strategy that do not rank this kind of informative sites in top of the list. Generally the top web sites are full of garbage.

  12. Appreciating the time and energy you put into your blog and in depth information you provide. It’s awesome to find a site occasionally which is just not the same old re-written content. Excellent read! I have saved your website and I’m adding your RSS feeds to my ranch style house plans page.

  13. Are you tired of your ac repair in Dubai? Are you looking for Certified Professionals to carry out your ac repair with improved facilities and in an expert way?. Hot and humid conditions are not easy to tolerate, especially when you are not used to them. But, thanks to the air conditioners – living in such extreme settings can also become a pleasant experience, and more so if you are in Dubai.

  14. I like what you people are now up to. This sort of smart effort and coverage! Keep up the amazing work friends, I’ve incorporated you to my personal excel tutorial webpage.

  15. Thank you so much for writing the idea, I bookmarked the site. I am also looking for data around displays, have you any idea where I could come across one thing such as that? I will return soon!

  16. Amazing blog! Do you have any suggestions for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any suggestions? Bless you!

  17. Can I say what relief to uncover one who really knows what theyre discussing on the net. You certainly learn how to bring an issue to light and make it crucial. Workout . ought to read this and appreciate this side of your story. I cant believe youre no more well-known because you definitely possess the gift.

  18. In the age of electronic communications, birthday wishes can very easily be delivered electronically. Cards can be despatched electronically, or greetings can be sent through electronic mail, text messages or updates on social networks.

  19. The the next time I just read a weblog, I really hope that it doesnt disappoint me as much as this one. Get real, It was my method to read, but When i thought youd have something interesting to express. All I hear is usually a number of whining about something you could fix when you werent too busy looking for attention.

  20. I discovered your blog site internet site on the search engines and check a few of your early posts. Always keep on the great operate. I simply additional encourage Feed to my MSN News Reader. Seeking forward to reading far more from you down the line!…

  21. I am just commenting to make you be aware of what a brilliant encounter my friend’s girl enjoyed studying your web site. She noticed several things, including what it’s like to have an ideal coaching style to have men and women with no trouble master a variety of complicated subject areas. You undoubtedly did more than readers’ expectations. Thank you for distributing these warm and friendly, dependable, edifying and unique guidance on that topic to Ethel.

  22. I’m impressed, I have to say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me tell you, you’ve gotten hit the nail on the head. Your idea is outstanding; the difficulty is one thing that not sufficient persons are speaking intelligently about. I am very happy that I stumbled across this in my search for something regarding this.

  23. I’m impressed, I must say. Very rarely do I come across a blog that’s both informative and entertaining, and let me tell you, you’ve right from the beginning. Your blog is important, the issue is something that not enough people are talking intelligently about.

  24. Something more important is that when searching for a good on-line electronics store, look for online stores that are constantly updated, maintaining up-to-date with the most up-to-date products, the perfect deals, in addition to helpful information on products. This will ensure that you are doing business with a shop that really stays ahead of the competition and provide you what you should need to make intelligent, well-informed electronics purchases. Thanks for the important tips I’ve learned through the blog.

  25. Great write-up, I am a big believer in commenting on blogs and forums to let the blog writers know that they’ve added some thing of great benefit to the world wide web!

  26. I became honored to receive a call coming from a friend as soon as he discovered the important guidelines shared on the site. Studying your blog posting is a real excellent experience. Thanks again for considering readers like me, and I wish you the best of success for a professional in this area. nobel calling card

  27. Hi there, I am so happy I discovered this website, I basically encountered you by mistake, when I was researching on Bing for speeding fines. Nonetheless I am here now and would just like to say many thanks for a great blog post and the all round exciting blog (I likewise adore the theme), I don’t have enough time to go through it all at the minute though I have bookmarked it and also added in your RSS feeds, so whenever I have sufficient time I will be back to go through a great deal more. Please do continue the wonderful job.

  28. You can certainly see your expertise within the work you write. The sector hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. At all times go after your heart.

  29. I am really intrigued to understand just what site system you are working with? I’m experiencing a few slight safety difficulties with the latest website about traffic fines and I would love to find something far more safe. Are there any strategies?

  30. I am seriously loving the design of your internet site. Do you ever come across any web browser interface problems? A few of my site readers have complained about my valid card numbers website not working properly in Explorer but appears great in Safari. Do you have any kind of suggestions to aid correct the problem?

  31. ANPC is a free nation for and by the living men and women of the earth. This Private Nation is a grassroots association based out of Indonesia having its own International Charter, Peace Treaty, Constitution, Rules of conduct and has adopted the Declaration of Human Rights. These Treaties have been Registered by International Notice to the Hague and World Court as well as other agencies worldwide. The entire goal and mission of ANPC is WORLD PEACE and freedom for all the nationals of the world, focusing on a peaceful gathering together of all tribes and nations. Our living men and women are to live as Peaceful Inhabitants on the land, striving always to create a better world today and for future generations.

  32. ANPC is a free nation for and by the living men and women of the earth. This Private Nation is a grassroots association based out of Indonesia having its own International Charter, Peace Treaty, Constitution, Rules of conduct and has adopted the Declaration of Human Rights. These Treaties have been Registered by International Notice to the Hague and World Court as well as other agencies worldwide. The entire goal and mission of ANPC is WORLD PEACE and freedom for all the nationals of the world, focusing on a peaceful gathering together of all tribes and nations. Our living men and women are to live as Peaceful Inhabitants on the land, striving always to create a better world today and for future generations.

  33. I like the helpful information you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite sure I’ll learn many new stuff right here! Good luck for the next!

  34. I would like to thank you for the efforts you have put in writing this web site. I’m hoping the same high-grade website post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own site now. Actually the blogging is spreading its wings rapidly. Your write up is a good example of it.

  35. This will be the right blog for anyone who desires to be familiar with this topic. You recognize a great deal of its practically not easy to argue on hand (not too I really would want…HaHa). You actually put a new spin over a topic thats been written about for a long time. Fantastic stuff, just excellent!

  36. Thank you for submitting this article. This is information I have been looking for. I’ve been hoping to find clear and concise content like yours. Your unique points helped me think about this information differently.

  37. Thanks for every other excellent post. The place else may just anyone get that kind of info in such an ideal manner of writing? I’ve a presentation subsequent week, and I am at the look for such information.

  38. The next time I learn a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my choice to read, however I actually thought youd have something attention-grabbing to say. All I hear is a bunch of whining about something that you could fix for those who werent too busy in search of attention.

  39. Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

  40. *Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

  41. Thanks so much regarding giving everyone an update on this subject matter on your web-site. Please realize that if a new post becomes available or in case any alterations occur about the current article, I would be thinking about reading more and focusing on how to make good usage of those strategies you talk about. Thanks for your efforts and consideration of other people by making this blog available.

  42. “Awesome blog! Do you have any tips for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused.. Any suggestions? Thank you!”

  43. I will right away seize your rss feed as I can not find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please permit me recognize so that I may just subscribe. Thanks.

  44. There are definitely numerous particulars like that to take into consideration. That is a great point to convey up. I provide the thoughts above as general inspiration however clearly there are questions like the one you bring up where the most important thing can be working in sincere good faith. I don?t know if greatest practices have emerged round issues like that, but I’m sure that your job is clearly identified as a good game. Each boys and girls really feel the impact of only a second’s pleasure, for the rest of their lives.

  45. I just want to mention I am newbie to blogs and actually savored this blog. More than likely I’m going to bookmark your blog . You certainly come with wonderful writings. Regards for sharing your web site.

  46. F*ckin’ awesome things here. I’m very glad to see your post. Thanks a lot and i’m looking forward to contact you. Will you kindly drop me a e-mail?

  47. In this awesome pattern of things you actually get a B- for effort and hard work. Where exactly you lost me ended up being on all the details. You know, they say, the devil is in the details… And it could not be more accurate at this point. Having said that, let me say to you just what exactly did do the job. The writing is certainly rather powerful and this is possibly why I am making the effort in order to opine. I do not really make it a regular habit of doing that. Next, even though I can see the jumps in logic you come up with, I am not really certain of exactly how you seem to unite your points which help to make your conclusion. For right now I will, no doubt subscribe to your point however hope in the foreseeable future you link your facts much better.

  48. Are you bored? Does your car need a jumpstart? If you have some free time to burn, checking out http://camgirl.pw is a must. You’ll find the internet’s hottest babes at that site. No, it won’t be able to get your car running. Though, it’ll certainly get all the blood flowing in the right areas.

  49. “Do you mind if I quote a few of your posts as long as I provide credit and sources back to your blog? My blog is in the very same niche as yours and my users would certainly benefit from some of the information you provide here. Please let me know if this ok with you. Appreciate it!”

  50. “We are a group of volunteers and opening a new scheme in our community. Your site provided us with valuable info to work on. You’ve done an impressive job and our entire community will be thankful to you.”

  51. This is a new list for today. I’m sorry about the last two lists. You may find some proxies not working the way they should. There was also duplicates in the list. I’m still learning about free public proxies. I hope you can make good use out of this list.

Leave a Reply

Your email address will not be published. Required fields are marked *