The Power Of Print Media

Print Media Maac Kolkata

In our today’s blog we will discuss the power of print media.

The world is facilitated by information exchange.

Print Media Maac Kolkata

Be it in the form of news, opinions and gossip, interviews, film and television shows, books or any other medium, this sort of knowledge interchange is what enriches, and provides direction and structure to our life.

Media determines our actions to a large extent, and often we become sources of information as well.

This sort of proliferation of media is the basic root of advertisement, which is the promotion or publicizing of a product, service or event.

Branding is a crucial aspect as well, because if one does not have a distinguishable name, they have no way to stand out in the media pool.

While society as a whole is going digital, the most trusted form of media still remains print media. By print media, we mean physical, tangible sources of information such as newspapers, magazines and leaflets.

While digital advertising and media promotion is becoming quite popular, let us focus on the classic mode of print media advertisement.

Print media advertising uses such physically printed forms of media in order to reach consumers, businesses, customers and other prospective audiences.

There are several different types of print media that brands can use to promote themselves:

Periodicals: These refer to newspapers and magazines. There are over 1 lakh periodicals registered with the government of India as of 2015.

Print Media Maac Kolkata

Most of them are in the Hindi language (around 39,000) and English (around 13,000). Advertisers can choose from a large selection of newspaper formats, such as local, regional or national titles published daily, in the evenings, weekly, or even Sunday editions.

Newspapers target different readerships with a mix of various categories of content like sports, entertainment, business, fashion, politics, and/or opinion pieces, in addition to local, national and international news.

Print Media Maac Kolkata

Magazines are in a book format and offer advertisers extensive choices of readership and frequency of publication.

Print Media Maac Kolkata

These typically cover a wide range of interests, like sport, hobbies, fashion, health, current affairs (such as trade and commerce, business, etc.) and local topics.

Advertisers can buy different sizes of advertising space, from small classifieds ads which have only text, to larger ads that can include text, photographs, illustrations and graphics in sizes that range up to a full page or even a double-page spread.

Major papers by circulation include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Hindustan Times, and Ananda Bazar Patrika.

India Today, Economic Times, Champak, Anandamela, Femina, Reader’s Digest and Sarita are among the most popular magazines.

Billboards and Posters: If you live in the city, chances are that you see at least five billboards every day.

Print Media Maac Kolkata

If you don’t know what billboards are, they are what we commonly call hoardings.

These and posters are put up on various street corners and feature advertisements about different products, services or events.

They are the easiest method to reach a huge and varied audience.

In fact, there are so many billboards in our country that movements have started in several cities to motivate the authorities to regulate them and prevent defacing of public property.

Sometimes, instead of pasting posters on walls or lamp posts, pamphlets and flyers are handed out to pedestrians.

Direct Mail or Post: Some advertisers use the postal system to spread their sales message.

Print Media Maac Kolkata

In this kind of print media, printed content is posted directly to the consumer’s home.

These advertisers usually have a mailing list of people who will be sent their media. Magazines like Reader’s Digest India use this system to promote their secondary publications and sweepstakes events, which are also tactics to turn the casual reader into a subscriber.

Door To Door Drop: Have you ever found an advertisement pamphlet tucked away in the morning paper or with the other letters in your postbox? That is the door to door drop system.

Print Media Maac Kolkata

Catalogues: A catalogue is a type of magazine that contains a list of products or services.

Print Media Maac Kolkata

They are typically used by stores to provide customers with a comprehensive collection of their available products and inspire them to make purchases, and are even found in planes for passengers to browse and order on the go.

Now that we have an idea of the different types of print media, let us look at the plus points of print media advertising.

Print Media is a sensory medium, unlike its digital counterpart.

Print Media Maac Kolkata

While moving content to the internet has drastically improved the reach of advertising, the virtual world does not offer tangibility.

Feeling paper in one’s hands makes the advertisement seem more real, and establishes its existence in the physical world.

It’s not just touch: printed paper triggers more senses than seeing something on a screen, and therefore has a stronger impact on the reader.

Research has shown that engaging more than three senses can increase the effectiveness of an advertisement by upto 70%!

Further, print offers less distraction than the internet which leads to longer durations of engagement with a particular content.

This means that content leaves a more profound effect on the reader.

Print Media Maac Kolkata

Print is also extremely flexible, as different categories of information can be targeted to specific audiences through different formats, as we saw in the types of print media.

These days, a lot of these print media advertisements are being converted to a digital format.

News providers, periodicals, and other advertisers are expanding to an internet presence in order to reach a wider audience and make current content available at all times.

They include advertisements for their content on other websites as well by purchasing what is known as ‘digital real estate’, or ad-space.

Event traditional print media ads include QR codes linking to the advertiser’s digital presence and bridging the gap between print and virtual.

This digital content is accessible across mobile as well as desktop platforms, increasing the capability of the media.

At MAAC Kolkata, you can harness the power of this fast-growing world through courses tailored to teach you about graphic and web design, branding and advertising and give you a head start for your advertising career and print media industry.

Print Media Maac Kolkata



Share This:

29 Comments on “The Power Of Print Media”

  1. There’s a undeniably large demographic that prefers print media to digital. I happen to be one of them. I appreciate so much more holding a newspaper in my hands, or reading a good paperback book versus a digital eBook from a Kindle. Stuff like that. I suppose I’m from the old school of thought but even though digital marketing is becoming more widespread, print is just as relevant now as it was then.

  2. Admiring the hard work you put into this blog and in depth info you display. It really is wonderful to find a blogging site occasionally which isn’t the similar expired rehashed information. Fantastic read! We’ve bookmarked your website and I’m adding your RSS feeds to our canon support and drivers web page.

  3. There are certainly fantastic changes on the layout of the page, I truly enjoy this. My own is on the subject of freight forwarding services and presently there are lots of things to do, I’m currently a starter in internet site design. Cheers!

  4. I arrived right here via another web page relating to international shipping rates and imagined I may as well read this. I adore the things I see therefore now I am following you. Getting excited about looking into your site yet again.

  5. Attractive component to content. I simply stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I will be subscribing in your augment and even I fulfillment you get entry to persistently quickly.

  6. Thank you so much for writing the idea, I bookmarked the website. I am furthermore interested in data around how to watch movies online, do you know the place where I can discover a thing like this? I’ll return quickly!

  7. Thanks for some other wonderful post. Where else may just anyone get that type of information in such an ideal approach of writing? I’ve a presentation subsequent week, and I’m at the search for such information.

  8. Hi would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a reasonable price? Thank you, I appreciate it!

  9. Admiring the time and energy you invested in the blog and comprehensive facts you offer. It’s great to find a blogging site from time to time which isn’t the similar outdated re-written content. Great read! We’ve saved your blog and I’m including your RSS feeds to our dental surgery blog.

  10. I am interested to understand just what website platform you have been working with? I am experiencing several minor safety challenges with the most recent website regarding dental surgery so I would love to find something a lot more secure. Have any strategies?

  11. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such excellent info being shared freely out there.

  12. I definitely wanted to send a message to be able to appreciate you for all the fabulous steps you are giving out at this website. My particularly long internet look up has at the end of the day been honored with excellent insight to exchange with my great friends. I ‘d believe that most of us site visitors are very lucky to live in a fantastic community with many perfect professionals with very beneficial solutions. I feel pretty fortunate to have discovered your entire webpage and look forward to some more brilliant times reading here. Thank you again for a lot of things.

  13. I’ve been exploring for a little bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this site. Reading this information So i am happy to convey that I’ve an incredibly good uncanny feeling I discovered exactly what I needed. I most certainly will make sure to don’t forget this web site and give it a look regularly.

  14. Soon after study several of the weblog posts in your site now, and I genuinely like your way of blogging. I bookmarked it to my bookmark web site list and are going to be checking back soon. Pls have a look at my web site at the same time and let me know what you think.

Leave a Reply

Your email address will not be published. Required fields are marked *